Bighorn Ventures

Strategic Marketing & Finance Consulting

Bighorn Ventures - Providing Direction for Growth - Strategic Marketing & Finance Consulting


Altela had developed the first generation of their AltelaRain water treatment technology and had placed beta units with investors in Altela from the oil & gas industry when Bighorn was engaged.  Bighorn validated that the Piceance Basin (Western Colorado) had high costs for managing fracture flow-back and produced water and was an attractive market for AltelaRain.  Following this Bighorn developed two customers in the Piceance for the AltelaRain treatment solution (which were Altela’s first two non-investor customers) and modeled the pricing different customers in the basin would accept.  In addition, Bighorn identified product requirements and channels for future development of the AltelaRain solution.

Altela had launched its AltelaRain product and was field testing it with several oil and gas companies when we engaged with Tony to help us validate our target market (a specific oil & gas basin with frac-water management challenges) and to further develop our initial customer base. Tony’s evaluation and validation of the target market was very thorough and helped us both better understand the marketplace and define which customers to target based upon who would find the most value in our service offering. Tony then developed our first two commercial customers and, working with me, brought them under contract. Tony was very effective at working with Altela on the marketing, strategy and business development issues related to our growth initiatives, and I’d strongly recommend him to others.
— Matt Bruff, CEO @ Altela

Engagement Type: Consulting

Project Components:

Market Landscape

  • Validated and sized the opportunity for AltelaRain system in the Piceance Basin.

Product Strategy & Market Entry

  • Developed detailed understanding of Piceance Basin and its water treatment options & challenges to define value pricing points for Altela.
  • Developed business at Altela’s first two non-investor customers, both in the target Basin.
  • Identified future product requirements and business channels for the AltelaRain service.