Altela had developed the first generation of their AltelaRain water treatment technology and had placed beta units with investors in Altela from the oil & gas industry when Bighorn was engaged. Bighorn validated that the Piceance Basin (Western Colorado) had high costs for managing fracture flow-back and produced water and was an attractive market for AltelaRain. Following this Bighorn developed two customers in the Piceance for the AltelaRain treatment solution (which were Altela’s first two non-investor customers) and modeled the pricing different customers in the basin would accept. In addition, Bighorn identified product requirements and channels for future development of the AltelaRain solution.
Engagement Type: Consulting
- Validated and sized the opportunity for AltelaRain system in the Piceance Basin.
Product Strategy & Market Entry
- Developed detailed understanding of Piceance Basin and its water treatment options & challenges to define value pricing points for Altela.
- Developed business at Altela’s first two non-investor customers, both in the target Basin.
- Identified future product requirements and business channels for the AltelaRain service.