Bighorn Ventures

Strategic Marketing & Finance Consulting

Bighorn Ventures - Providing Direction for Growth - Strategic Marketing & Finance Consulting



CoorsTek is a global leader in advanced ceramics that has started attacking adjacent  advanced materials markets in areas such as polymers.  One of their subsidiaries is Outlast Technologies an established leader in Phase Change Materials (PCMs).  CoorsTek / Outlast engaged with  Bighorn to perform an evaluation of the market opportunity for Outlast's PCM's in several new application areas.

Engagement Type: Consulting

Project Components:

Market Landscape

  • Evaluated a range new market opportunities with a potential fit for an existing product and manufacturing competency. Primary market research concluded that the markets were too small to move the needle.
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— Coors CEO @ CoorsTek