Bighorn Ventures

Strategic Marketing & Finance Consulting

Bighorn Ventures - Providing Direction for Growth - Strategic Marketing & Finance Consulting

GHX (Global Healthcare Exchange)

GHX is a healthcare purchasing exchange that approached Bighorn to consult on a new growth initiative to develop a suite of exchange and supply chain solutions in the medical device area.  Bighorn was engaged to work with various internal and external resources (market researchers, product development etc.) to build a comprehensive financial model for the growth initiative to determine the project return and its primary levers.  Following the BOD’s approval of the initiative, Bighorn assessed acquisition candidates that could accelerate the time to market of the products related to the growth initiative.   Once a target was selected Bighorn performed valuation analysis, provided negotiation guidance and led a due diligence / integration planning team.  Other projects included the development of a Customer ROI Tool for the sales force and various decision analyses.

I found working with Bighorn to be an efficient way to get an interim injection of top notch strategic marketing and finance capability into our company. Tony helped GHX’s executive team evaluate a new market entry growth opportunity (what is now GHX’s Implantable Solutions business). Initially he leveraged market research (primary & secondary) and worked with our development organization to create a detailed model of the market entry opportunity. The model output key financial metrics (ROI/NPV/Peak Negative Cash Flow etc.) and helped the executive team see critical sensitivity levers for the project as well as validate its potential. Once we decided to enter the market, Tony led the due diligence process for an acquisition target that accelerated our successful entry into the market.
— Rob Gillespie, CFO @ GHX

Engagement Type: Consulting

Project Components

Market Landscape

  • Reviewed market research to develop revenue model.

Strategic Finance

  • Developed comprehensive financial model to validate market entry opportunity
  • Performed M&A target identification, valuation and negotiation.
  • Lead due diligence and integration planning team.

Product Strategy & Market Entry

  • Developed customer ROI tool.  
  • Evaluated business model options for market entry.
  • Performed several pricing and decision analyses.