Bighorn Ventures

Strategic Marketing & Finance Consulting

Bighorn Ventures - Providing Direction for Growth - Strategic Marketing & Finance Consulting


Bighorn engages with clients across a range of strategic marketing and finance issues. Consulting and interim executive engagements are both utilized by clients.  Consulting engagements are common when clients staffs are overloaded, special expertise is required, a burst of activity occurs or the client wants to start a new project without committing to FTEs.  Interim executive engagements tend to occur in periods of organizational transition, when executive needs are temporary (e.g. long FTE identification process, sabbatical, health issue) or an executive is needed but flexibility is critical.  Bighorn's consulting and interim executive services generally fall into the areas of expertise below.

Market Landscape

  • Market pain & problem identification
  • Market sizing
  • Competitive analysis
  • Competence analysis
  • Technology assessment

Product Strategy & Market Entry

  • Segmentation
  • Product planning / requirements
  • Buyer & user personas
  • Portfolio and roadmap management
  • Business model generation/evaluation
  • Go to market strategy
  • Channel and partner (whole product) development
  • Pricing analysis
  • Pilot / beta customer business development
  • Beta-site management
  • International expansion
  • ROI/TCO modeling

Strategic Finance (M&A, FP&A, Fundraising)

  • Buy/build/partner analysis
  • M&A target identification
  • Valuation
  • Due diligence
  • Integration planning
  • Business plan & fundraising document development
  • Fundraising facilitation
  • Alliance & joint venture development
  • New product/opportunity financial analysis
  • Benchmarking

Analytics & Operations Analysis 

  • Data analytics & development
  • Customer Journey analysis
  • Customer Acquisition Cost (CAC) & Lifetime Value (LTV) analysis
  • Customer churn & retention analytics
  • Sales funnel & win/loss analysis
  • Process control & management programs
  • Decision analysis